Simply put your SEO Performance depends on many factors, including readability.

We provide some quick and helpful tips on how to strike that perfect balance when writing that next post.

Write clear paragraphs and short sentences

Start the paragraph with the most important point and slowly explain subsequent points with the help of other sentences. Make sure your paragraphs are not too lengthy. A general rule of thumb is using no more than 5-6 sentences per paragraph, and limit each to a maximum of 20 words.

Avoid unnecessary ‘jargons’ or difficult words

Words containing four syllables or more are considered difficult to read. Since reading from a screen is already difficult, aim to find replacements that simplify things. Now naturally the nature of a topic is such that you need to use more technical words by default, and in that case do your best to keep to short paragraphs and sentences.

Add Transition Words

Writing should flow effortlessly like a river; it should feel like you are story telling. That’s where transition words come in handy. They help you create connections between sentence thoughts. Try using thus, however, additionally, hence, besides that, furthermore, finally, and – all these are considered transition words. They are extremely helpful in writing a blog that flows nicely.

Use Subheadings and Imagery

You don’t want to bombard users with too much information. A good idea is to break up the text with the help of ‘headings’ and ‘subheadings’ that feature your focus keyword. Headings create small, easy-to-scan, and digestible pieces that encourage reading. Also, make sure to include images after a few of paragraphs. Humans are visual creatures. Even one image can be immense improve the readability and keep the readers hooked. Make sure to include ALT tags with your keyword when you do use them.

Avoid Passive Voice

This is one of the golden rules of writing and not just something that Google frowns upon when it comes to SEO performance. Heavy use of passive voice makes it difficult for readers to discern who or what is acting. So, instead of saying – “Your SEO score is calculated by Google.” Write “Google calculates SEO score.” It takes some time to begin ‘seeing’ this in your writing but it will become much more effective when you do so.

Proper Keyword Placement

It’s best to place the relevant keyword in the title of the page. However, don’t do that in a way that compromises the quality of content. Additionally, it’s a plus if you are able to successfully put the focus keyword in the beginning of the paragraph and subheadings.

Proper Meta Description

Consider this the mini-ad of your post as the same is displayed on Google home page. Use this space wisely. Do incorporate the keyword wisely and in a natural way and make sure to convey the pith of your post within the allocated 160 characters.

The ALT tag of the image

The ALT tag should be descriptive of what the image is all about as well as relevant to the post. Don’t focus too much on SEO otherwise the same may get it flagged as spam.

So, as you can see your SEO performance involves many variables. If you focus on these items, your SEO scores should begin to improve. When it comes to writing, we like using Yoast SEO. It’s a great tool that gives you red, orange and green lights that help to measure the quality of your work!