4 Digital Marketing Predictions For 2018
2018 is just around the corner and it is likely be a game changer for the digital marketing industry. While people say this every year, it’s easy to see just how much has happened in the past 12 months. Imagine what is going to happen in the next 12. Here are some digital marketing predictions for the upcoming year.
1. Google to compress its mobile-first catalog for everyone
Rumours are that Google will be compressing its mobile-first catalog for the masses all year round until Google itself clarified it would be at the starting. Google will analyze websites depending on the mobile devices rather than giving preference to desktop users. So, if your website is not responsive, now is the time to change that. Although, responsive sites don’t get a direct ranking boost in the search engines, when a mobile user comes across your desktop site and leaves immediately, your rankings could endure because of it.
2. Reviews and local listings to become more important
It has been predicted that in the upcoming year, Google will enhance its presence in the review space. The importance of testimonials or reviews will become more important on social properties and websites. Further, paid search will become increasingly import in this space as Google opens up local search result listing to paid placements. So, next time you are looking for any good product or service, make sure to check its reviews and ads.
3. We’ll see more of Augmented and Virtual Reality
2018 is going to be an era of augmented and virtual reality. Though many Smartphone games were a game changer in 2017, upcoming year may be the year when Microsoft, Apple, Sony, Google and other big names find out how to translate the niche technology into domestic staple.
4. Voice Search to come at the forefront
In 2018, it has been predicted that voice search will make up approximately 50% of all searches. New voice technology makes it easier for users to ask questions and get answers from their devices. Marketers should rapidly improve their mobile-first strategies in order to adapt the voice-first marketplace. Indeed, voice search will impact the business of search marketing and digital marketers should prepare for this progression in search user interfaces.
Although we can’t exactly predict what will happen in the upcoming in 2018, we are excited to see what new tools, technologies, and trends the year holds for this arena.