we create visual & emotional experiences online.
Branding & Communications
Creating visual and emotional experiences that resonate with audiences, and messaging that engages are keys to help businesses deliver on a promise. This is the foundation of successful branding; the combination of visual and emotional experience for your audience. Think of some of the most recognizable brands in the world. They have built a reputation on doing something very well. Jeff Bezos, CEO of Amazon once said, “a brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” In the case of BMW for example, what are they truly selling? Are they selling luxury automobiles? Sure, but what BMW really sells is a relationship with the road that delivers the ultimate driving experience. How about Coca Cola? Are they selling bottled pop? Sure, juices and bottled water as well, but watch a Coca Cola commercial and they are selling fun; they are selling an experience with the product.
What these examples demonstrate is how brand reputation is built on promise. While naming, logo marks and tag lines are critical in brand development, brand longevity is a result of consistently delivering on promise. We research, develop and implement strategies that help clients deliver the right visual and emotional brand experience for audiences.
Here are some examples of the branding work we have done. You can also visit a case study here: Ragazzi Bistro