Edmonton’s Best Italian pizzeria, Ragazzi Bistro serves up a brand refresh & a modern responsive website.
Winner of Avenue Edmonton’s best pizzeria in 2017, Ragazzi Bistro Italiano has been making authentic New York style, thin crust pizza since 2001. The Mazzotta family saw the need to modernize their web presence, making it easier for customers to access key menu and contact information. They hired PUNDYK to create a new responsive website and a new brand identity.
Knowing Ragazzi is all about the great food, they had specific goals for the visual look and feel of the website. First off they wanted it to be easily viewable and accessible on mobile devices; no pinch-and-zoom to increase content size. Creating a 100% responsive website would address their concerns about user experience by making it easier for people to access menus and key contact information.
Responsive Web Design
PUNDYK developed the home page with the goal of tantalizing the senses with custom images of food, and colours that reflected the new tone of the website; modern look and feel with effective use of white space. The menu section was created using a fixed background effect to precede each section, allowing for strategically placed visuals of signature appetizers, pastas, pizzas, entrées and gluten-free menu options.
Analytics & SEO
As part of the website package, PUNDYK setup Ragazzi’s first Google Analytics account to begin tracking web traffic and audience behaviours. We also optimized content on all web pages and setup page titles, meta descriptions, and keywords. We setup foundational Search Engine Optimization (SEO) to grow the restaurant’s visibility online. Having previously no tools to measure traffic or draw people to their website , Ragazzi gained the following insights in the first handful of months since launching their new website: Highlights of the work included:
- 65% mobile and tablet viewership.
- Page 1, result 2 for “Authentic Italian Edmonton.” Previously no rank.
- Page 1, result 3 for “Italian Dining Edmonton.” Previously no rank.
- Page 1, result 7 for “Edmonton’s Best Pizza.” Previously no rank.
Managing a website is the most important way to protect the integrity of your digital investment. Think about a car. Drive it for 100,000 kilometres without an oil change and your engine will cease. The same goes for websites. Here is a summary of what our managed web services include:
- Hosting on PHP 7 ready servers.
- Daily website backups.
- SSL certificates and secured domains.
- WordPress software and plugin updates.
- Included malware protection and removal.
- Basic content updates.