Creating magical lighting experiences across Western Canada, CLG Displays puts the ‘twinkle’ in your holiday season.
If you ever wondered who was lighting up the Christmas season for corporations, property management firms and cities & municipalities across Western Canada, chances are you will hear the name CLG Displays. The company is the only re-seller of French made Blachere Illumination lighting products in Western Canada, and has light up the holiday season for more nearly two decades.
When we were asked to come up with a new website design we focused on sharing the Christmas experiences CLG Displays create. Going responsive and showcasing their different work would create a magazine-type feel to the website and for their customers.
Responsive Web Design
PUNDYK developed the home page with the goal of getting the audience right into the CLG Displays experience. We did a transparent menu followed by a full screen slideshow of various lighting projects that featured their Blachere Lighting product line. The portfolio section was designed in a 3 column layout for desktop with a category sort, and features over 60 recent examples of their work. As usual, our websites are optimized for viewing across all desktop, laptop, tablet and mobile devices.
PUNDYK also produced the design for CLG Displays annual Christmas Lights catalog that is distributed across Western Canada, featuring their traditional lighting collection. Our vision was to clean up the layout with a better use of white space and create a more intuitive flip-through experience. Layout alterations included a simple white background that allowed the eyes to focus on the lighting products, rather than being distracted by a coloured background. Changing the products from circles to squares also created a better balance and use of white space. We also used a coloured table of contents on the fore edges of the catalog to make it easier to find each lighting section.
PUNDYK provides a suite of managed web services for CLG Displays as well. This package includes hosting, WordPress software and plugin updates, security and basic content updates all for a low monthly fee. Maintaining the integrity of a website is the most important way to protect the integrity of your digital investment. Think about a car? Drive it for 100,000 kilometres without an oil change and your engine will cease.