Like tax and accounting services, digital success was in the details for Carlson Roberts Seely.
When we were invited to discuss the future of the Carlson Roberts Seely website, we were excited. The company has been around for over 50 years, becoming experts in tax and accounting services during that time for individuals and small business owners. We were asked to come up with a new multi-page website design that really sold their services and team.
Responsive Web Design
PUNDYK developed the home page with the goal of focusing in on key messaging that spoke to their experience and sold their services. It required a modern look and feel with effective use of white space. The homepage section was created using a responsive layerslider with engaging animations, and followed by a two-column layout of their core service offering.
Analytics & SEO
As part of the website package, PUNDYK not only setup Carlson Roberts Seely’s first Google Analytics account to begin tracking web traffic and audience behaviours, but optimized content on all pages to give them some foundational search engine optimization (SEO) to grow visibility in search engines. Within 3 months they were ranked as at the 1st result in Google for the search phrase “Drayton Valley Accountants” and on page one for both “Accounting Experts Alberta” and “Tax Experts Alberta”
PUNDYK provides a suite of managed web services for Carlson Roberts Seely as well. This package includes hosting, WordPress software and plugin updates, security and basic content updates all for a low monthly fee. Maintaining the integrity of a website is the most important way to protect the integrity of your digital investment. Think about a car? Drive it for 100,000 kilometres without an oil change and your engine will cease.