Social Media Strategy Is Essential.
Increasingly over the past several years, social media strategy importance has skyrocketed, and for good reason. Today, social media is not just a place where people get socialized, rather it is a goldmine for marketers looking for global customer outreach. Nowadays social media strategy is an indispensable form of marketing, and by ignoring it businesses will fail to reach new markets and new customers. Below are 5 reasons why every business should have a social media strategy.
1. Reach Customers Directly
In every business it is critical to understand who your target market is and where they live. Chances are, Facebook with over 2 billion monthly active users is a great place to start. Other platforms like Twitter, Snapchat, and Instagram are also very good. Whether through organic outreach or paid advertising, each allows you to target specific audiences that ensure you reach the right people. This helps you engage with customers and learning about their behaviours and interests.
2. Website Traffic
When you engage with followers on social media platforms, you are building brand relationships. Over time, valuable content creation on social media turns in to post likes, commenting and sharing that drive your visibility. Creating new conversations on your website through blogging also provides additional value to your audience. Make sure to use smart article titles and rich media like a videos or images to draw their attention. This will help drive new traffic to your website. Content management tools like Hootsuite are great for distributing blog content to social media channels at the click of a button.
3. Cost Effectiveness
For startups and new businesses, building your brand visibility can be quite a challenge. You face limitations in terms of resources and financing to get your name out to the masses. When you opt for social media advertising however, you have immediate access to free (or cheap) advertising options. Your first and best bet is to create a business page and begin promoting it to friends and colleagues. Second, you can explore paid social media ads. These are more effective than traditional advertising, and allow businesses to set parameters around daily budgets and how your money is spent. Hootsuite has a great article on social media advertising. It’s a fantastic read for those getting started. Find it here.
4. Feedback & Insights
Whether positive or negative, feedback is valuable and can be helpful in making marketing strategy decisions for your company. Smart companies will acknowledge feedback on social media and the web, both good and bad, and engage in conversations with customers to recognize that feedback. Customer relationship management is critical to building your brand reputation online as bad customer experiences can spiral out of control and go viral in a matter of hours. Social media is also a great tool for gathering valuable insights from the people that follow you online. Insights can be in the form of ideas on how to enhance your service or improve your product. Often you will find that people provide great information when you ask for it, and they do it for free.
5. Brand Loyalty
In any business, brand loyalty matters and ensures long-term engagement of customers. Research conducted by Texas Tech University, says that brands who do a better job of connecting with customers on social media channels enjoy more loyalty than those who don’t. Whether you are a sole proprietor, small business, or multi-national corporation, there’s no limit to how much you can leverage the power of social media for your brand online. If your approach is creative and you connect with people in meaningful ways you will end up earning those long-term customers.