Benefits of Responsive Web Design

Responsive web design is a web development approach focused on creating optimal viewing experiences. From desktop computers to tablets and mobile devices, Responsive Web Design creates fluid user experiences by effectively resizing and organizing site content in containers. The practice is becoming an integral part of a business’s digital strategy, and here are 5 reasons why:

1. Better User Experiences

A 2017 report by Reuters claims that 75% of Internet use will be mobile. As this trend continues, it’s only fitting that businesses consider how to improve the quality of user experience they deliver online. Responsive Web Design eliminates common browsing frustrations of having to pinch and zoom into content or alternate between mobile and desktop websites because of different content deliver. Simply put, by not going responsive businesses risk losing repeat site visitors or referral traffic.

2. Improved Search Engine Results

The fact that over 50% of all Google searches originate on tablet or mobile devices, helps one understand why Google developed a ranking policy that favour mobile friendly web design in 2015. It wasn’t only for the reason of understanding where the market was heading, however. What Responsive Web Design did for Google was make their lives easier too. Rather than crawling and indexing multiple web urls, Google now only had to index one. Knowing that all businesses go online with the single motivation of being discovered, optimizing a website for mobile devices seems like a no brainer, especially considering Google gives you free brownie points for it that help your SEO results.

3. Lower Bounce Rates

Users are more likely to stick around for a longer time on websites that deliver better user experiences. This increases the chances that people will explore additional pages within your navigation. It becomes difficult to engage users on a site that is not responsive which leads to higher bounce rates. Higher bound rates also have negative SEO implications, which let’s get real is the last thing a business wants.

4. Smarter Analytics

Every business should keep track of where website traffic is coming from. Having multiple website versions for mobile and desktop creates conversion paths, redirects, and funnels that increase the complexity of tracking. A single responsive website greatly simplifies this process, however.  Tools like Google Analytics now offer condensed tracking and analytics data in a single report, allowing you to track overall site performance.

5. Easier Website Management

Today website management is infinitely easier for clients. Platforms such as WordPress make basic administrative changes to a website achievable. In fact, many premium Responsive Web Design templates, which feature drag-and-drop functionality make changes so intuitive that you don’t even need programming experience.

Is It Worth The Investment?

At the end of the day the question is still remains – is it worth it to make an investment in updating your web presence? The answer is definitely yes. Going with a Responsive Web Design is a critical first step towards a better digital strategy, and it’s cheaper than you think. Learn more about this service here.